The new footy five year rights package has been disconfounding the footy media. Jon Ralph, belatedly, gets with the programming:
Why won't the AFL guarantee live football next year?
How much money is the AFL prepared to sacrifice if Seven says it will broadcast Friday nights, but only on delay?
Andrew Demetriou says his personal view is that live football is necessary for modern TV viewers.
Time to turn that personal view into the AFL's stated policy, even if it costs the league a few extra dollars.
Belatedly? Welcome to the pleasure dumb:
She'll Be Rights
The AFL are, allegedly, looking to push the price for the TV rights from $750 million to $1 billion. Currently marquee games are on delay: Friday night, Saturday night and Sunday. Yet the AFL want an extra $250 million as well as have the TV stations alter their current programming to run the matches live. Does this not smack of cake and eat it, too? Can the TV stations make up the extra dosh by moving from delayed to live broadcasts?
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