The whole point of growing up is to make you to realise that the songs, shows, movies and TV advertisements you liked when you were twelve years old were mostly rubbish:
Cricket breaks don't ad up
YOU didn't need to spend two full days watching Australia toil away at the Gabba for just one English wicket to realise our cricket ain't what it used to be.
But there's another decline in Australian cricket stocks that, while it's been more gradual, has been no less cataclysmic, and just as potentially damaging to our psyche.
We're talking, of course, about the remarkable lowering of standards when it's come to an important staple of any cricketing summer, the TV commercials that go along with it.
Rohan Connolly has donned the rose coloured beer goggles.
Take the VB ad campaigns. John Mellion? Selling a cow? I got it now? Wow. But I find the repetetive parades of placards - "historical re-enactors" and "guys who peaked in high school" and "men who punch above their weight" - to be the try-hard droppings of smug, self-congratulatory, hipster deadshits. And yet loads of young people love them.
Come On Aussie Come On and its West Indian cousin were fantastic ad campaigns, and most everyone fondly remembers Maxy Walker and Aeroguard. But were I a cynical forty-nine year old in 1977 and not an impressionable twelve year old, I would find their relentless repetition every bit as aggravating as I do the KFC, Weet Bix, Solo and Ford ads as a cynical forty-nine year old in 2010.
There is every chance that in thirty-seven years today's twelve year olds will fondly reminisce about Doug the Rug dancing to Vodaphone, "Be very afraid, Clarkie," Steve Waugh and Johnnie Walker (I never had Tugger for a whiskey man) and Tubby Taylor's air conditioners every bit as much as today's forty-nine year olds (forty-five in Rohan's case) reminisce about the cricket ads of the 1970s.
Hooksey. Hooooookseeeyyy...