Yesterday Richard Hinds compared the Channel Seven's tennis coverage with the ESPN feed sent back to US:
In the media room at Melbourne Park you can watch the feed provided by ESPN, which is showing the Australian Open in the US. ESPN's coverage is a nightclub dance floor at midnight, Seven's a morgue.
Given tennis talk does not come cheap, Seven can be forgiven for not boasting the American network's large, loquacious, informative and refreshingly light-hearted stable of commentators - Patrick McEnroe, Darren Cahill, Mary Carillo, Brad Gilbert, Pam Shriver et al. But if what the ESPN line-up has to say is more vastly more engaging, so, too, is the energised production in which it is said.
Where Seven locks its viewers into those matches it can squeeze between news commitments, ESPN makes viewers feel like they are part of the living, breathing, ever-changing tournament experienced by fans at Melbourne Park. They constantly update matches on other courts, use split-screen to show two matches if they are both at crucial stages, have their commentators talk meaningfully to informative graphics and feature the players' full names on the scoreboard, unlike Seven's truncated version that converts Shahar Peer into PEE.
During one Venus Williams match, ESPN commentators conducted an interview with Serena Williams. That meant, for the price of a few inconsequential points, you got to hear the young Williams' insights and a bit of amusing barracking - ''Come on Vee!'' - for her sister. Seven's alternative was a lullaby.
While that makes ESPN sound like an attractive prospect, at least for the tennis, the ESPN we get in Australia is a complete and utter fiasco.
Take the majority of their programs: World's Strongest Man, Pardon The Interruption Australia, Around the Horn, Soccernet Press Pass, Mixed Martial Arts, PRCA Rodeo, Winter X Games, International Poker, ATP Weekly, Jim Rome is Burning, AMA Supercross, European Basketball, PBA Bowling.
Would any sensible human being watch any of those shows?
The two things I watch on ESPN are Monday Night Football, which is on Tuesday morning here, and the NFL replays which are on Tuesday night. I don't get to watch many matches live since I'm at work, so I mostly watch the Tuesday night replays.
Have you seen the WWI documentary footage of soldiers trembling, shaking and hiding under beds at the slightest hint of the phrase "shell shock"? That is how I feel at the prospect of sitting down to watch an ESPN replay.
The Fox Sports NFL replays go for two hours, show the whole match, and only have ads at quarter time, half time and three quarter time. The ESPN package, by comparison, goes for two and a half hours, sometimes three, and contains all the ads as they appear during the live broadcast.
Here's a grab of the Dallas v Philadelphia replay from two weeks ago. The first ad break comes in early in the second half with the time on my clock showing 11:47pm.
Ad break 1:
"Hey, your sister rang me the other day..."
Insurance Line Income Protector Plan
****
"Ohh, that's a great ball. Izco seals it for Catania..."
Serie A Highlights
****
"Listen, I want what I want..."
Larry Fitzgerald's ESPN promo
****
"Thanks for watching this ESPN program. Due to time constraints we move ahead in action... following these messages.
****
Plays of the Week:
Ohio State - Devier Posey
Red Bull New Year No Limits - Travis Pastrana
New York Jets - Brad Smith
LA Lakers - Kobe Bryant
****
On ESPN this week:
The Aussies kick off the NFL play-offs on Monday as Sav Rocca and the Eagles go toe to toe with Matt McBriar and the Cowboys.
St Mary's take on Santa Clara in college hoops.
Tuesday, hold on tight for National Finals Rodeo.
Ad break 2:
"Ramsay's back with the toughest..."
Hell's Kitchen, USA
****
"Emos, vampires, crocs..."
VH1
****
"He's fought the big names..."
Sugar Shane versus Berto, Main Event PPV
Ad break 3:
Plays of the Week:
Ohio State - Devier Posey
Red Bull New Year No Limits - Travis Pastrana
New York Jets - Brad Smith
LA Lakers - Kobe Bryant
****
"Sports Centre is back for 2010..."
Jason Bennett, Sports Centre
"Prime Time and in HD. Might want to back off that camera, Louis, don't want to scare the kids."
****
On ESPN this week:
The Aussies kick off the NFL play-offs on Monday as Sav Rocca and the Eagles go toe to toe with Matt McBriar and the Cowboys.
St Mary's take on Santa Clara in college hoops.
Tuesday, hold on tight for National Finals Rodeo.
****
"This telecast is copyrighted by the NFL for the private use of our audience. Any other use of this telecast or any pictures, descriptions or accounts of the game without the NFL's consent is prohibited."
****
"Thanks for watching this ESPN program. Due to time constraints we move ahead in action... following these messages.
****
"I would not classify myself as a hoarder..."
Hoarders
****
"Doo, doo, doo, doo..."
Hybrid Camry
Ad break 4:
"ESPN, how can I help you..."
ESPN promo
****
"On ESPN in January - NBA, NCAA, La Liga"
ESPN promo
****
"Long ago, six nations gathered for a contest..."
Six Nations Rugby
****
"Sky News is Australia's first and only 24 hour... "
Sky News
Ad break 5:
"Introducing the all new Toyota Prado..."
Toyota Prado
****
"Forget the normal news..."
ESPN Sports Centre
****
"Thanks for watching this ESPN program. Due to time constraints we move ahead in action... following these messages.
****
Plays of the Week:
Ohio State - Devier Posey
Red Bull New Year No Limits - Travis Pastrana
New York Jets - Brad Smith
LA Lakers - Kobe Bryant
****
Tonight on ESPN Graphics:
Soccernet Press Pass
Winter X Games Classic
St Mary's v Santa Clara
****
"For the latest and most up-to-date TV listings log onto..."
ESPN.com.au
****
"Resumen del partido..."
Spanish match summary
****
Ad break 6:
"Hi there. It's that time where we delve deeply into..."
Shaka Heslop, Robbie Musto discuss soccer on ESPN Soccernet Presspass
****
"Sports Centre is back for 2010..."
Jason Bennett, Sports Centre
"Prime Time and in HD. Might want to back off that camera, Louis, don't want to scare the kids."
****
"I love my mom because..."
Barnardo's Mother of the Year
****
"What's revving this month?"
Discovery Turbo Max
****
"Introducing the all new Toyota Prado..."
Toyota Prado
****
Jugador del partido presentado por Telmex
Spanish game statistics
That last ad finished at 12:23, which means that ESPN managed to squash all those ads, station promos and highlights packages into 36 minutes primarily by cutting out great chunks of the football match. The ad promoting the upcoming Eagles v Dallas match was during its own replay, a whopping 12 hours after the Eagles Dallas match had finished.
Why are ESPN allowed to massacre their telecasts while Fox Sports manages to cover their whole game in two hours?
Yes, I suppose I could video the game during the day and watch it that night fast forwarding through the ads, but if Fox Sports can show an easily digestible, ad-lite replay without moving ahead due to time constraints, why can't stinking ESPN where the only time constraints are their own ads? Get rid of the ads, and especially the repetitive "highlights" packages, and you get rid of the time constraints.
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