Did you know McDonalds has a blog? No, neither did I - and just about anyone who says "I blogged that last year" can get rooted. I read about this Maccas blog in the Financial Review's glossy, Boss. I did! It's called the Corporate Responsibility Blog (no, no, don't scoff - that would be too easy, wouldn't it) but despite the best of intentions, they have struck a little strife. The person who writes the thing, some clown called Ronald, has been criticized for having the blog read like a company blurb, rather than a forum for debating McDonald's place in the world's commercial, environmental and nutritional firmament. Yep, that surprised me, too.
(Some suit called Bob, actually.)
Anyhoo, draw your own conclusions as to the worth of a McDonalds blog, and instead focus on the rest of the Boss article. Brad Hatch, who may or may not be a blogger, lists ten tips for corporate bloggers that could just as easily apply to any blogger. Yes, yes, it's yet another "how should you blog" piece, but I've read worse. "If you're going to blog," writes Brad. "Do it in style."
1. Post often: Two or three times a week is good, but more is better. [More is better, but only if it is more cats.]
2. Take a stand: Get on your soapbox and don't be afraid to make a bold claim or announcement. Blogs should be opinionated. [I NEVER make bold claims.]
3. Get personal: Personal experiences make powerful posts. [I just bought milk.]
4. Show your face: Share your cubicle and your face with the world - post pictures. [Click the piccy, folks, for a hot snap of little old me.]
5. Cut to the chase: Make your point and keep the writing simple. Blog addicts have short attention spans. [Yes, there is something in the way in which this point is written and constructed that makes me think that it is possible to draw the obvious conclusion that writing should be rather simple and user-friendly xarble and not too convoluted so that "blog addicts" as Brad Hatch of the Fin review, their blog expert, are able to discern their point in a gloomph relatively consise manner without having to spend too much ... ummm ... ]
6. Avoid vicious lies and gossip: Employees should adopt clear policies about acceptable content. Harmful or embarrassing posts can lead to lawsuits. Never disclose and confidential or proprietary information about the company. [Ha!]
7. Respect you co-workers and company: Be careful not to post anything that insults colleagues or will damage the company reputation. [Ha! Haa!]
8. Have a thick skin: Don't edit out critical feedback to your posts. [You dogs better not call ME names!]
9. Link: Include links to your favourite sites, biggest critics and fans, and acknowledge sources.
10. Ditch the spin: Don't be afraid to deal with the tough issues that your company is facing. Blogs shouldn't be online advertisements. [Teaching is a fun, rewarding career. Children, especially teenage boys, are wonderful.]
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