Just prior to Christmas one of my Sydney spies had lunch with Channel Seven honcho David Leckie. You'll recall this was also just prior to Channel Nine submitting their $780 million bid for the AFL rights. Not surprisingly, the rights came up in conversation. "If Packer died this week," Leckie said, "James would make sure Nine got the rights." A superb mozz, it turned out, coupled with an accurate prediction. Kerry Packer DID indeed punt the pail the following week, and Nine DID win the rights. As we now know, that's not how things ended. While Kerry is still dead, and Seven cross their fingers he will be for some time yet, Nine didn't ultimately end up with the rights. In 1997 Seven had paid $20 million to secure the option to submit the final bid; this option they exercised last Thursday when they increased their initial offer to trump Nine. A result that may have surprised Leckie who had also conceded "There is no way we'll match Nine's offer." An incorrect and/or misleading statement that neatly echoes last year's media coverage of the whole rights issue. "Seven/Ten coup!" "Nine back in the running!" Seven/Ten in the box seat!" "Cloud Nine!" You get the picture? One thing comes racing to mind - all over the place like a mad woman's sh ... erry.
So now that Seven/Ten have the rights, where does that leave us? Well, me.
For a start, let me make one thing clear - up until 2001 I loathed Channel Seven's footy coverage. I'm not really sure why, but it's probably something to do with their continually boasting "Seven has been home of football for 40-odd years". Has been, is right. The claim that somehow Seven provided superior coverage because they had done so since John Coleman did his knee at Golgotha was a tedious insult. Their coverage, especially their commentators, had for at least the previous ten years been utterly dreadful. If you don't believe me, take a squizz at some of their nineties footage currently shown on Fox Footy - it's gruesome. Nor should it be ignored that in those 40-some years, natural technological advances aside, Seven made startlingly few worthwhile improvements to their telecasts. I was happy they lost the rights. A change is as good as a long weekend, they say. Losing the rights might make them lift their game for next time. For the next five years we would be spared Ian Robertson's back-pedals "Oh well, I suppose the umpire's in the best position" after he'd bagged a decision. Or his shit-canning spectators doing what spectators do "Look at that idiot!" Seriously - he says that. Or Terry Wheeler's "I'm just happy to be here." Well, that's what it amounted to for Terry, and for that matter, Seven in general. Then there was Seven's mantra - never bag the product. They took suck-coverage to previously unhoneyed heights of unctuousness. They even suspended a commentator for criticizing Telstra Dome's surface. Absurd.
That's not to say I'm a huge fan of Nine or Ten.
It's often said that Nine's Friday night telecasts are as good as Aussie Rules coverage has ever been. There's something in that, but it's a little overstated. Sure, the package is slick, what with all the bells and whistles, but there was a little too much garnishing for me. And don't forget, the games are still not live. Their Sunday afternoon live games were adequate, despite Dwayne Russell, but their 4 pm replay was dodgy. Chock full of ads and with Tony Jones continually glancing at a lap-top sitting on his desk. Why? Who knows. Standard studio prompts apparently weren't good enough. Maybe they'd spent all the budget on Friday night. This farce is probably why Seven want Sunday twilight games. Nor was I ever comfortable with Eddie in his role as Collingwood prez, media journo and Friday night caller. Nine's blurring of those roles smacked of arrogance. "We think Eddie's the best caller, so that's the way it is." Ed as host, but not caller, would have been a satisfactory arrangement. Apart from anything else, Eddie is not a particularly good caller. He's ok, sure, but up against the pros, Cometti, Lane, McAvaney, he comes across as an excited schoolboy. Not surprisingly, most of the blockheads ringing up radio stations in recent days have given one reason in particular for their being glad Seven has the rights - no Eddie. Rock all punters have rung to bag Nine's coverage. Of course, plenty of those callers were also glad to be shot of Dermot Brereton. They're right, the guy is an embarrassment, a pretentious clod. And the haaaiiiirrr!!
Channel Ten is strictly meat and potatoes. Tim Lane is fine, but Anthony Hudson's voice is sport's nearest thing to fingernails on a blackboard. Steven Quartermaine is cut from the same cloth as Eddie. Few commentators make as many outright mistakes as Michael Christian, he's a boob. Ten's special comment teams are atrocious. Steven Silvagni is token, he's getting better, but he's a colourless drone in the box. Malcolm Blight employs the scattergun approach, throw ten way-out comments and maybe one will appear vaguely sensible. Robert Walls is a specialist in the bleedin' obvious. "That was a great goal, Robert," throws Huddo. "Yes, Anthony, it was." Thanks, guru - thanks for fuck all. Ten also have a fixation whereby a variety of statistics must be stuck in the corner of the screen. Thanks, guys, but the score will do. Their camerawork is haphazard. The last quarter in the grand final was just abysmal. Chances are they set a world record for the number of unnecessary crowd-shots. Tip to Ten: it's the game we want to see, not the clods in the crowd.
A quick note on the ratings. Accepted wisdom has Seven picking up one to two points to finally best Nine as the top channel. This doesn't add up. For years when Seven had the footy, it tanked in the ratings, yet when they lost the footy, they improved their numbers. There's every chance that now they have the footy back, Seven's numbers will drop. Nine has suddenly freed up zillions of dollars to throw at other promotions, while Seven is already talking about cutting costs. And, of course, Nine are still going to clobber the other stations in the rugby league states. Come to think of it, should a footballed-up Seven go backwards in the ratings hot on the heels of a footballed-up Nine performing below their best (Although they ARE still winning!), it will make for an interesting bidding process next time round. Will the worth of televising footy be revised down? Does that mean the next rights would sell for less? That'd be a kick in the pants for the AFL. It would be a laugh, too, if Foxtel refused to deal with Seven and Seven ended up having to show Friday night games live into Sydney against the rugby league double-headers. I'll make a bold statement here: Seven did not shell out all that money so they could rate single figures in Sydney. Fox will threaten to knock back offers from Seven, but only to drive down the price. Seven need Fox to help defray the cost of the rights and to take the heat off in the northern markets on Friday night.
Boiled down to leather and liniment, most footy fans just want to see the games. This is like as not going to stay the same as it is now - a 5/3 split between free-to-air and Foxtel. (If Seven strike a deal with ESPN, and ESPN slot in ads like they do elsewhere, I'm dumping cable.) There's every chance the vision will be as good, if not better, than it is now. And yes, that does mean we'll continue to get too many close-ups, and not enough perspective footage.
Nope, it's not the vision that has me concerned, it's the commentary. Who's in the frame?
Bruce McAvaney is a certainty to be the front man. He knows his onions, they key is to get him to turn off the sugar and appreciate that there's nothing wrong with being critical. No gushing would be a bonus. Dennis Cometti is the best footy commentator in the land. Needs to lay off the comedy routines, but it would be criminal if Seven didn't have him back. Tim Lane will still be doing his thing at Ten.
After those three, the pickings are slim. There is a huge pool of callers and special comments men, but little depth. Wayne Schwass, Wayne Carey, Tim Watson, Danny Frawley, James Brayshaw (in moderation) are a few that I can handle, but they are way outnumbered by the plonkers. While Fox, Ten and Nine have plenty of dead wood, just look who Seven currently have in stable and I defy you not to howl in pain. Robertson, Sandy Roberts, Dipper, Joanna Griggsh may show up somewhere (Women commentators?), Rex Hunt, Paul Salmon - fuck! That line-up is just too hideous to dwell on. Paul Salmon?!? Sob. Fingers crossed Seven will show us some mercy. With any luck they'll ditch the boundary rider gimmick and ban "roll the dice", "the dish", "coast to coast" and "kicking from the paint".
Expect to see about the same from Ten. It's Seven that needs to take the big strides to catch up to, and then overtake current standards if it doesn't want to be unfavourably compared with Nine. But as always with Seven there's the gnawing suspicion that they'll jump into the new era full steam a-hind. What's that I hear? That's What I Like About Football, is it? No it's Fanfare for the Common Man.
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