Loved it. Like all good adverts for beer, unlike, say, washing-up liquid, it was nice and cynical. The whole 'this had bloody well better sell some beer' line reminded me of a campaign of a couple years back that we had here in Blighty, where Heineken had really annoying celebrities sing a really annoying Carpenters song, and then wrote at the end, 'unless you buy more Heineken, we'll keep running this advert.'
Had a happy ending, though, as they were fed to the lions. Marvellous!
There are one or two ad people here I would love to feed to lions. I'll start with two guys eating meat pies and trying to have us believe that the shit they are eating is better than the meal being enjoyed in a restaurant nearby. They'd be the first two down the big cat's gullet. Fuckers!
I'd also feed every "dumb husband clever wife" combo. Chuck their kids in for good measure.
Fucking Vividas haven't quite got the point of viral marketing ie: it should be damn easy to infect others - across PC/mac and qt/rm/mp et al platforms.
Great pomo ad tho. But still not quite as cutting through though as "Two Vickers and down with yer knickers. Let's crack a bottle of gin. Hoi!"
Gah, the awful 'clever wife/moron husband' combination. Advertisers never feel like they're being clever quite like when they're addressing 'post-feminist' or 'post-post-feminist' times with a little gender warfare.
Don't get me wrong, it can be funny, but my God does it get tiresome after about the fifth advert per break.
To see the extent of the mania here in Blighty, all one needs to do is go to Visit4Info, the ad database, and type in 'husband' in the keyword search. The vast majority are bumbling, stumbling buffoons.
I heard on the radio today that the ad cost $1.5m, was shot by LOTR Director of Photography and premieres on TV on August 11.
Talk about overkill...couldn't they just make half-a-million pairs of thongs like Corona or same number of stupid hats like Guinness so it encourages people to spend crap loads of money on poncey booze so they can have a free gift worth 60c.
Or maybe even a recap of the last episode of Lost. Seems to be Seven's latest thing. It would appear they are desperate to stretch out Lost and Desperate Housewives. Without them they would be more than usually fucked.
I reckon I could have got into those series more if they showed it every week instead of sticking in some twee add-on special that no-one gives a shite about. Disgrace.
Most people can't wait for the next episode of something good, some dimwit at 7 thought 'Hold on, let's make em wait 2 weeks'
Looks as if Seven are prepared to take a gamble on losing a few viewers if it means they get to show a hit series for a few weeks longer with a slightly lower viewership.
TT, only problem is I can't seem to launch it in Firefox....BTW, use Thunderbird also rather than Outlook, have been for 12 months.
Posted by: Snr Nubi | 25 July 2005 at 19:29
Yeah, it doesn't work in FF here, either. But it does in IE. Oh, and thanks for the linky.
Posted by: Tony.T | 25 July 2005 at 20:17
Why has it got the under 18 thingy? Is it just because it's alcohol?
Posted by: Anne | 25 July 2005 at 20:18
Yep. It's against the law to advertise to miners, Anne. Something about shovels. Ho HO!
Posted by: Tony.T | 25 July 2005 at 20:28
Pff. Gimmicky. Where are the tits? That's how you sell beer.
Posted by: Adam 1.0 | 25 July 2005 at 20:47
Loved it. Like all good adverts for beer, unlike, say, washing-up liquid, it was nice and cynical. The whole 'this had bloody well better sell some beer' line reminded me of a campaign of a couple years back that we had here in Blighty, where Heineken had really annoying celebrities sing a really annoying Carpenters song, and then wrote at the end, 'unless you buy more Heineken, we'll keep running this advert.'
Had a happy ending, though, as they were fed to the lions. Marvellous!
Posted by: Steve | 25 July 2005 at 21:55
There are one or two ad people here I would love to feed to lions. I'll start with two guys eating meat pies and trying to have us believe that the shit they are eating is better than the meal being enjoyed in a restaurant nearby. They'd be the first two down the big cat's gullet. Fuckers!
I'd also feed every "dumb husband clever wife" combo. Chuck their kids in for good measure.
Posted by: Tony.T | 25 July 2005 at 22:28
This arvo Virginia Feckin' Trioli and some advertising smirker was crappin' on about this ad. Now you. What can I say.
Posted by: Francis Xavier Holden | 25 July 2005 at 23:59
Fucking Vividas haven't quite got the point of viral marketing ie: it should be damn easy to infect others - across PC/mac and qt/rm/mp et al platforms.
Great pomo ad tho. But still not quite as cutting through though as "Two Vickers and down with yer knickers. Let's crack a bottle of gin. Hoi!"
Posted by: Nabakov | 26 July 2005 at 02:04
Gah, the awful 'clever wife/moron husband' combination. Advertisers never feel like they're being clever quite like when they're addressing 'post-feminist' or 'post-post-feminist' times with a little gender warfare.
Don't get me wrong, it can be funny, but my God does it get tiresome after about the fifth advert per break.
To see the extent of the mania here in Blighty, all one needs to do is go to Visit4Info, the ad database, and type in 'husband' in the keyword search. The vast majority are bumbling, stumbling buffoons.
Enough already!
Posted by: Steve | 26 July 2005 at 07:46
I like it.
It won't make me drink it, because I drink Coopers.
But I like it anyway.
Posted by: beth | 26 July 2005 at 10:51
I like it, too, Beth. I wonder how long it will take before I am sick of it?
Posted by: Tony.T | 26 July 2005 at 11:28
I heard on the radio today that the ad cost $1.5m, was shot by LOTR Director of Photography and premieres on TV on August 11.
Talk about overkill...couldn't they just make half-a-million pairs of thongs like Corona or same number of stupid hats like Guinness so it encourages people to spend crap loads of money on poncey booze so they can have a free gift worth 60c.
Posted by: Russell Allen | 26 July 2005 at 14:46
And it's not as if they have a Superbowl to launch it in. What's happening on Aug 11?
Posted by: Tony.T | 26 July 2005 at 14:49
It's a Thursday so it must be for the repeat of SVU, what else? Maybe the finale of Lost. Or they already know the day the Ashes will be won.
Posted by: Russell Allen | 26 July 2005 at 15:24
Or maybe even a recap of the last episode of Lost. Seems to be Seven's latest thing. It would appear they are desperate to stretch out Lost and Desperate Housewives. Without them they would be more than usually fucked.
Posted by: Tony.T | 26 July 2005 at 16:06
"Encore Performance", if you don't mind.
Posted by: carneagles | 26 July 2005 at 16:12
Apparently, Carna, there is an encore. Something to do with horses. I've currently got my snoops hunting it down.
Posted by: Tony.T | 26 July 2005 at 16:53
I reckon I could have got into those series more if they showed it every week instead of sticking in some twee add-on special that no-one gives a shite about. Disgrace.
Most people can't wait for the next episode of something good, some dimwit at 7 thought 'Hold on, let's make em wait 2 weeks'
Posted by: Russell Allen | 26 July 2005 at 16:53
Looks as if Seven are prepared to take a gamble on losing a few viewers if it means they get to show a hit series for a few weeks longer with a slightly lower viewership.
Posted by: Tony.T | 26 July 2005 at 16:59
Great ad, awful beer.
Posted by: groomzilla | 26 July 2005 at 17:21