Michael Coulter in The Sunday Age:
Comfortingly, or disturbingly, depending on your point of view, I'm not alone. More than 6.7 million people went to an AFL game in 2012, while in the past few weeks the top-rating shows in Australia were the AFL and NRL grand finals. Meanwhile, in the rest of the world, Americans buy upwards of 270 million tickets to sporting events each year, while England's Premier League is watched by 4.7 billion people in more than 600 million homes.
When you see "more than 6.7 million people went to an AFL game in 2012" do you think 6.7 million individuals attended an AFL match in 2012, or do you think 6.7 million is the gross gate for 2012 with many people attending multiple matches? Personally, I think it means exactly 3.85 million people went to two games each in 2012.