If TV networks made more money from running AFL matches live rather than on delay, they would already do it. In reality, AFL broadcasters bleed money so as to attract viewers to their other rubbish:
A LEADING media analyst believes Channel 7 would be sacrificing up to $400,000 in advertising revenue a weekend if forced to show football live. Fusion Strategy managing director Steve Allen said Seven can make as much as $20,000 from each extra minute of advertising in its delayed football coverage.
When forced to show games live it cannot squeeze extra ads into the telecast between goals.
"The difference between Better Homes and Gardens and the AFL is that Better Homes is profitable and the AFL is not.
Networks such as Seven and Ten consistently lose money on their football telecasts, but being a football network helps with cross promotion and general ratings appeal.