A one billion dollar Trojan horse is how Greg "Aeneas" Baum describes the TV rights deal in his excellent article in today's Age:
THE Trojan horse is through the gates now. The red carpet was rolled out for it. For two days, the people have danced around it, chortling to each other about what a glorious beast it is. ''One billion dollars,'' they exclaim, as if the words themselves are some sort of magic formula, certainly not to be lampooned, like that other popular mantra of the day, ''William and Kate''. The new television deal is the AFL's royal wedding.
Media become shy on this topic because many in the industry have television deals, free-to-air and pay, and the rest claim their subscriptions on tax. I'm as guilty as any.
Even as AFL fans coo and fawn over this horse parading so splendidly before them, perhaps one of them should take a moment to look it in the mouth.