Chris de Kretser and Daryl Timms in Rupert's Herald Sun review Rupert's Fox AFL Draft:
Prime time TV winner
The shift to a live prime time draft telecast was a huge winner for the AFL and Fox sports.
Ratings rose ten-fold on last year's Saturday morning broadcast. The five-city metro figure was 117,748 viewers against 15,091 last year. In Melbourne it rose from 11,188 to 67,786.
It flies in the face of the tirade of criticism about the telecast on radio yesterday.
Televising the draft is anything but entertaining TV, so we can understand why they cut away after the early rounds to go to a panel discussion.
But maybe a more readable ticker as the new numbers were drawn would be advisable next year.
Flies in the face of the tirade of criticism? Can understand why they cut away after the early rounds?
On SEN on Saturday morning Liam Pickering was dismissive: "With only 10,000 viewers it didn't work last time, so we had to try something different."
Did I mention Liam was one of the hosts?
If you threw a party, then served the guests shit sandwiches, it wouldn't mean the sandwiches no longer tasted like shit just because everyone you invited turned up.
Footy fans tuned in unaware they were about to witness a balls up. All they knew prior to the event was that picks one to ten would be read out in reverse order. A stupid idea, if you ask me, since the surprises are rarely at the top and mostly around 7 - 10.
The numbers were less to do with the format and much, much more to do with the move from Saturday morning to Thursday night, the heavy pre-publicity and the continued increase in draft interest from the footy public.
The Fox coverage was also on delay behind the SEN radio coverage.
Bet on it that next year Fox will move closer to the old model:
1. Call a player's name.
2. Pickering & Sheehan talk about the player.