Now, this is just a bit sneaky:
"Possibly the biggest home and away match in the history of the AFL."
Gerard Healy, On The Couch
He was, of course, whipping up to within an inch of its frenzy, this week's Gee Long v Saint Kilda match at Jihad.
Such a claim, when taken with a grain of pepper, is bold. I mean, the biggest game since 1897 - depending on whose calendar you use, 112 years for some, 113 years for the AFL who celebrated their 100th anniversary in 1996 - is a big statement, even for a Big Statement.
Today you can put your hard earned magic beans on the fact assorted nuffies are out there passing on Healy's spin: "Didja see On The Couch last night? Dude! Gerard Healy said the match is the biggest home and away match, like, ever!"
The thing is, despite Healy's obvious intention to give the impression it's the biggest game since 1897 - "history" is the giveaway: no one thinks of 1990 as "history", it's simply 19 years ago - were he quizzed he could always don his smug face and say: "Well, actually, the AFL has only been going since 1990, 1997 in its current form, if you want to be pedantic."
So, if anyone asks you to rate this week's match give them the big sell: "It's the biggest home and away match since 1997, as far as I'm aware."