Kim Beazley wants to out-simple Simon and therefore connect better with Joe Public. How does he Start?
Mr Beazley admitted that he had made mistakes when he previously led the party, including a failure to put a message across simply. "That I accept . . . I have learnt over the course of the past 18 months that simplicity is one of the things I need to carry around with me as a talisman," he said.
Talisman?!? No doubt a standard meat & potatoes, beer & ciggies talisman.